APPLE ADS · iOS GROWTH FOR VIETNAM APP STUDIOS
Newton runs your Apple Search Ads with always-on auto-bidding, full-funnel measurement, and custom product pages at scale — so you lower CAC and pay only for users who actually convert.
One of only 5 Apple Ads Partners globally · 3,000+ App Growth Campaigns · Part of Affle
The opportunity
Apple Ads reaches users at the moment they search. That intent converts to installs at over 50% — well above feed-based channels.
Apple-owned inventory means clean, fraud-free installs with built-in attribution — your spend reaches real users.
Apple Ads' search-intent users retain up to ~2× better than social — about 30% still active after a month — and higher retention drives higher lifetime value.
In Vietnam, most installs — and the high-value users — are now on iOS. The App Store is where growth is won.
And Apple is expanding App Store ad inventory in 2026 — more room to grow.
Why now
Every Apple Ads placement Newton can win
Top + more positions in 2026
Before they even type
The App Store home page
On related apps' pages
Why Newton?
Newton's AI-first discoverability engine for ASO — powered by Niko at its core — replaces periodic guesswork with continuous, platform-driven growth, built for the most competitive marketplaces.
Track keywords, market movement, and competitors' custom product pages.
Build optimised listings via AI recommendations for creative and copy.
Forecast future downloads, rank potential, and conversion rates with predictive modeling.
Measure the precise impact of any optimization change — before and after an update.
Transforms ASO from a manual task into continuous, platform-driven growth.
An advanced module bringing together Apple Ads, custom product pages, and ASO insights into a single, unified view — so you can act on every lever of growth.
Newton vs in-house
| In-house / Apple dashboard | Newton | |
|---|---|---|
| Bidding | Manual, hand-set bids; no native autopilot | Niko — always-on auto-bidding, optimizing 24/7 |
| Measurement | Installs only; no down-funnel view | Telescope — full-funnel, MMP-integrated (AppsFlyer/Adjust) to revenue |
| Keywords for US/English markets | Hand-picked, one language at a time | Gen-AI multilingual keyword discovery and recommendations at scale |
| Creative / product pages | Built manually, rarely tested | OpticksAI — custom product pages at scale, A/B tested |
| What you pay for | Media + license + agency fee, win or lose | CPCU — pay per converted user, zero platform fee |
| Service & status | DIY; not an Apple Ads Partner | Apple Ads Partner + done-for-you managed team |
Pricing model
Most teams pay for execution — media spend, a platform license, and an agency fee — whether or not the campaign works. Newton's CPCU (Cost-Per-Converted-User) flips that: you pay per user who completes the goal that matters — a purchase, a registration, a deposit — with a zero-platform-fee option. In an expensive US auction, Newton carries more of the risk, and your cost stays tied to outcomes.
Proof
Tell us about your app and we'll give you the full picture — how Newton grows your Apple Ads, what it can do for your vertical, and a clear path to get started.